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Luminary Luxury Lenz Photography

Website consultation & development. SEO and client training

Project Scope

  • Web Design & Development
  • SEO & Content Strategy
  • Brand Consulting
  • Creative Business Launch Support
  • Photography Business Systems Mentorship & Training
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PROJECT OVERVIEW

A New Jersey-based photography brand offering polished headshots, vibrant family portraits, and creative studio sessions with a luxury touch.

This project supported one of my mentees in launching her photography business and served as both a functional website build and a training opportunity. We began with brand clarity, refining her visual identity, tone, and service positioning. I guided the development of pricing packages, session workflows, and content strategy to align with client expectations and industry standards.

The website was designed for mobile responsiveness, SEO readiness, and ease of maintenance. I built out service pages with embedded pricing, enhanced user flow, and developed clear calls to action. In addition, I led the creation of all written content, optimizing it for search engines and readability.

We addressed technical elements including plugin configuration, email authentication, and form integration. Throughout the process, I provided hands-on mentorship covering content management, WordPress customization, client communication, and branding decisions.Built in Google Sheets + Apps Script with a parent-friendly UX, custom modal forms, and automated weekly rollover logic.

About the Developer

Educator & Founder of Elevated Sand, empowering families to plan confidently.

Tonya Harris is the founder of Elevated Sand, blending technical development, educational design, and strategic consulting into practical tools that empower parents, learners, and small businesses.

With a background in instructional design, process improvement, and digital automation, Tonya builds customized dashboards, web experiences, and workflow systems that make complex tasks easy to manage.

She is known for creating clear, intuitive solutions—from family planning tools to data-driven business automations—and helping users confidently adopt technology that supports their goals.